Wednesday
Jun082011

eBook and Life Update

Well, I passed 1000 eBooks days ago and am now at 1048. :) While the feeding frenzy on my free title has died down a bit (it's now at #494 overall in free and #13 in "Science Fiction, Fantasy, & Magic"), sales have stayed up. Previous to Amazon's promotional, I was selling about 5 books/day. Ever since, I've been selling over 12 books/day, and that's been steady, not stop-and-go.

When I talk about how many books I'm selling, it's worth mentioning that this is across 7 different titles - 2 books in the Prophet trilogy (the first is free), the entire trilogy as a single volume, Crossroads (the short story collection), and the first 3 books of Cowry Catchers. Price points range from $0.99 to $4.99, so my best-selling titles don't always make the most money.

I have just as many books sitting on my harddrive that I'm dying to release, but I won't release something that's not ready, but they're all at various points in the process. Not ready yet.

In real life, I'm about to start an adventure. I've signed with an agency to do locums work. "Locum tenens" is Latin commonly used in medical job listings. It literally means "place holder." It's travel work. It pays well because most people don't want to live out of a suitcase. Hospitals hire locums people for 2 common reasons: either because they can't get enough permanent people (making it a relatively long-term assignment that could last for months) or because a permanent person needs some time off due to vacation, maternity leave, or illness (making it a relatively short-term assignment that will probably last for a few weeks to a month).

I've said for years that I wanted to work part-time and write. However, school loans make it difficult to do this. They necessitate a fulltime anesthesia salary. If I can get out from under those loans, I'll have time to write more books while enjoying a more laid back existence. Additionally, if I find that I like travel work, it offers the opportunity to work for a few months and then take a month off year-round. That's attractive. Also, I like adventures. :)

If you want to know where I'm at, just watch here and Twitter and FB. I'll try to arrange a meet-up if you want to see me or get a book signed. I won't announce my location until I'm there, however. These jobs can fall-through or change very quickly.

Thursday
Jun022011

Almost 1,000 eBooks sold

I went to Balticon this week-end, which was a blast. I met so many people from podcasting, many of whom I've known for years online, but never met in person. If you want to see pictures, friend me on Facebook.

Just before I left for Balticon (literally the day before), Amazon did an interesting thing. They sent me an email telling me they're doing a promotional on the first Prophet book by giving it away for free. Let me explain:

You cannot give stuff away for free on Amazon unless you're a publisher. The lowest an author can go is 99 cents. Giving away the first book in a series is an excellent strategy for spurring sales of all titles and boosting visibiltiy, but you're not allowed to do it. Unless... Unless Amazon does it for you. Occationally, they will decide to price-match a free title. Prophet Book 1 is free on BN, where Smashwords is allowed to count as a publisher, providing it with free status. It's been free over there all year. Amazon does not automatically match that price, but early Thur morning, magic happened.

Over the course of the next 24 hours, I gave away about 3000 copies of the book. The lowest sales ranking I saw for my free book was #38 (there are separate "sales" ranking catagories for free stuff). That's total, across all free titles on Amazon! My brother saw it at #31, but I was at Balitcon by then and having a hard time checking. For most of the next 2 days, it was ranked #1 free in the Epic Fantasy catagory. #1 paid was Game of Thrones. :D This delighted me.

 

Sales climed across all my paid books, but especially the complete trilogy of Prophet (for obvious reasons). The lowest sales ranking I saw for the trilogy was in the 2800's (which is the lowest I've ever seen any of my paid books on Amazon).

I was kind of surprised that I saw an uptick in paid titles so quickly. I had expected to see results build over the next few weeks and months as people had time to read the book they'd put on their devices. I may still see that, but some of the downloaders are either fast readers or they read enough of the story to know they wanted the whole thing. At $2.99, the whole trilogy didn't exactly break the bank.

Here's a summary of my sales since I started:

  • Books sold in Dec: 36 (mostly via a promotion on my website)
  • Books sold in Jan: 31
  • Books sold in Feb: 88
  • Books sold in March: 271 (my podcast gave an artificial boost that month)
  • Books sold in April: 180
  • Books sold in May: 352 (including 11 paper books)
  • Books given away in May via Amazon: 5469
  • Total Books sold: 958

I'm soooo close to that 1K mark. :) I'd love to see Cowry Catchers do the same thing as Prophet, but unfortunately, Smashwords can't handle the illustrated books. I use it's meatgrinder to format them, but it won't distribute them, because it thinks there's something wrong with them. That means no free copy on BN, so no free copy for Amazon to price-match. This is more of a handicap than I had previously considered it. I may email SW and try to get it straightened out. I've never directly contacted them over the illustration issue.

At the beginning of the year, I purchased advertising slots for Cowry Catchers with Kindle Nation. Those are kind of expensive, and the waiting line is long, but it's supposed to be the most effective paid advertising out there. Those slots will occur on July 4th, August 12, and Jan 9-13. We'll see if they produce the kind of response that Amazon's freebie produced.

Saturday
May212011

How to format an illustrated (or unillustrated) eBook using Smashwords

From time to time, I see/hear people talking about how difficult and scary it is to create eBooks using Smashwords. Sometimes authors pay someone else to create the eBook, only to discover that they want access to Smashwords, so they have to retrofit their book. This is frustrating.
 
It doesn’t help that all your print-based instincts are against you when creating an eBook. Many things that look sharp and professional in a print book look crumby in an eBook – either because of the nature of the medium, or because eReaders can’t handle fancy formatting. Multiple fonts, multiple font sizes, extra spaces, double indents, the concept of a page with page numbers, headers, and footers – this stuff will trip you up.
 
My books are illustrated fiction, so I have an additional level of complication when creating the eBooks. I found precious little information about creating illustrated eBooks with Smashwords, so it was a bit of a challenge. However, I navigated these waters, and I’m grateful to everyone who shared information with me.
 
Occasionally, people ask me how I format my books, and the answer is too complicated to give individually, so I thought I’d write a step-by-step. This is what I do. It costs nothing but time. I hope it’s helpful. You can also use these instructions to format text-only books, which are a cakewalk by comparison.
 
Disclaimer: I am not a techy. I learn by trial, error, and asking a lot of questions. I cannot troubleshoot all your eBooks, although I’ll help if I can. I’m just telling you what works for me. I’m always perfecting the process. If you have information to add, feel free to chime in.
 
1.     Read Smashwords Style Guild. It won’t tell you everything, but it’s concise and will help you understand your errors when you make them.
 
2.     Create your copyright page. I’m not going to walk you through this. It’s all straightforward in the SW guide.
 
3.     Create a copy of your document, so that if you really screw it up, you can go back to the original
 
4.     Open your copied document in Word. You want the fastest computer you own and the most recent version of Word if possible. Older versions of Word on slow processors can make integration of artwork impossible. The computer will just keep crashing.
 
5.     Get rid of all page numbers, headers, and footers.
 
6.     Go to Styles > Manage Styles and set up your “Normal” style as something basic. I use Times New Roman, 12 pt font.
 
7.     Highlight your entire document (and keep it highlighted for steps 7-12). Go to the styles menu and put it on “Normal.”
 
8.     Don’t panic.
 
9.     Go to Find-and-Replace and replace all the “Tab Characters” (under “Special Character”) with of nothing. Literally do not type anything in the replacement box. Smashwords doesn’t do tabs.
 
10.  Go to Paragraph and under the “Indents and Spacing” tab, look at “Special” and select “First line” by “0.3” (or you can put 0.5 if you like). This will give you paragraph indents that eReaders can handle.
 
11.  Under the same menu, go to “Spacing” and select “Double.” Make sure “Before” and “After” say 0. Also, check the box that says “Do not insert a space between paragraphs of the same style.”
 
12.  Open Find-and-Replace again and replace "Manual Line Breaks" (under "Special Character") with "Paragraph Character" (also "Special Character"). You probably won't have many of these, but you might have one or two. Left to themselves, manual line breaks will cause paragraphs to break up into wierd peices. At this point, you should have a double-spaced document with uniform font, indented paragraphs (but no tabs). You have hopefully stripped out any hidden formatting that was waiting to pop out and make the eBook ugly.
 
13.  If italics are important in your books (they are in mine), make sure they didn’t get lost. I have never had italics disappear during this process, though other types of fonts will go. I always double (and triple) check. Other methods of format-stripping have removed my italics in the past. It’s a mess.
 
14.  Re-center anything that needs it (mostly your chapter titles).
 
15.  Now you’re ready for your artwork. (Except cover art. That’s metadata. SW will handle it separately.) If you do not have interior artwork, go to step 23.
 
16.  Go to Insert > Picture and start placing the illustrations in the doc. Alternatively, you may be able to drag and drop them.
 
17.  Everything in your eBook has to be in-line. No text flowing around images. I used to create hard page breaks around images, but I’ve found that sometimes creates unwanted blank pages. Now, I just leave everything in line with no extra spaces in between. Most of my images fill a page, but sometimes words appear on the same page before or after. This is less distracting than a blank page, IMO. The only exceptions are images in a series, such as the character portraits at the beginning of my books. Those are separated by a hard page break, so that each image will appear on a separate page.
 
18.  Make the artwork the size you want on the page by grabbing the corner.
 
19.  But…what about resolution?!
 
20.  I used to religiously import only the highest resolution versions, but I’ve found that’s a waste of time. You’re going to compress those babies as much as possible, or they won’t get through the Meatgrinder. So don’t worry about it too much. If the images still look good to you on the screen, they’ll probably look good in Kindle. If they’re looking grainy, you might want to make them smaller.
 
21.  Once you’ve got all the images where you want them in the document, go to Format Images > Compress Pictures (menu might be in a slightly different place in different versions of Word; Google it.)
22.  Click the boxes that say “Apply to All Images” and “Delete Cropped Areas.” Click the 96 ppi compression setting – the smallest one. Do the deed.
 
23.  Now turn on the “Show Formatting” button under Paragraph. Do a search-and-destroy for extra paragraph markers. eBooks do not tolerate extra spaces. Extra spaces create blank pages in eBooks. The document may look scrunched to you, but you need to get rid of every paragraph marker (i.e. extra space) that you can afford. SW says you can have up to 4 in a row, but in my experience, they give an error message for more than 2 in a row.
 
24.  While you’re doing this, make sure that each chapter begins with a hard page break. Make sure that arrant paragraph markers aren’t hanging around those transition points.
 
25.  Take a deep breath and cross your fingers.
 
26.  Save that puppy (as you have been doing all along). It has to be doc, not docx.
 
27.  Check the file size. It has to be under 5 MB to go through the Meatgrinder.
 
28.  If it isn’t, don’t cry.
 
29.  Go back into the doc. You’ve already compressed the illustrations as much as possible. Rather than reducing the resolution, make each one a little bit smaller. Just the drag the corners of the images. Reduce them all by an inch or so and then re-compress (“Apply to All Images” and “Delete Cropped Areas”). Over a lot of illustrations, you’d be surprised at how much of an effect this can have on file size. Also, I haven’t found that it makes a noticeable difference on the Kindle screen.
 
30.  Check the file size again. Keep doing this until you’ve got a file under 5 MB. If you’re having a lot of trouble, you might have to give up an image.
 
31.  Now look at the whole document one more time, carefully, page by page.
 
32.  Once this precious document is complete, put it through the Smashwords’ converter (AKA “Meatgrinder”). On my first book, I had to do this about 20 times before I was satisfied with the results, which I checked on my own Kindle and a fine desktop eReader called Calibre, available for free - http://calibre-ebook.com/. I also found Smashwords’ HTML output useful as a style-check.
 
33.  SW Meatgrinder has gotten very slow. If you’re in line behind 2000+ people, you’ll have a wait time of about a day before you get your converted files. If you want your book produced in a timely manner, you won’t have 20 tries. Instead, you have people like me to help you get it right on the first or second or third time. :)
 
34.  When you are completely satisfied and have paged through the whole book in both MOBI and EPUB format on Calibre and a Kindle (if possible), upload the MOBI file to Amazon and the EPUB file to BN.
 
35.  See if you can get SW to distribute your illustrated book. This is sketchy. Their robot thinks my illustrations are spaces and gives an error message. It won’t distribute the books, although I can get the lovely output files and distribute them myself. Also, people can buy the books off SW site. I personally don’t see the advantage in having SW distribute them, so that doesn’t matter to me. I do let SW distribute some of my text-only books, including some freebies on BN.
 
That’s it. I hope it was helpful.
Edit: Several months after I typed this, SW must have updated their servers, because the Meatgrinder suddenly got a lot faster. Also, around Oct, I found them much more tolerant of illustrations in books. All of my illustrated books have now passed their quality check.
Tuesday
Apr192011

99 cent eBooks

I just made a comment on JC Hutchins blog (Why You Won’t Find My eBooks In the Bargain Basement), which was also a response to the indie-bashing (disguised as concern for authors) in the recent Huffington Post article (Why 99-Cent e-Books Are a Bad Deal -- For Authors).

I'm going to re-post my comment here, where I can provide more links. It's a hot topic, and I find my fellow podcasters are sometimes out of touch with the indie community that publishes in text. We need to talk more. Audio books and eBooks are two sides of the same coin.

My response to JC:

Hi, JC. I haven't commented on your blog before, but I do read it. I'm glad to hear you're moving into eBooks. I really think that what's happening with Kindle and ebooks right now (i.e. indie authors making a living) would have happened with iPods and audio books if anyone had made it easy to sell audio books in iTunes. Alas, nobody did.

As for your current post - Why are you selling eBooks? Is it to make money? Or to validate your ego? If it's the latter, then price them however you want. For me personally, $10 is just as much an insult as 99 cents. My books are priceless...to me. ;)

But if you're selling books to make money, then you want to price them to maximize profit. This is not an intellectual exercise. This is small business, and other people have already done a lot of research for you. Indie authors have meticulously collected and published this data over the last few years.

And you're sneering at them.

You appear to be siding with the Huffington Post - a publication famed for paying many of its contributors exactly zero. Stop sneering. Read the hard-earned data from those in the trenches.

I'm sure you're sick of hearing about Joe Konrath, but if you haven't actually looked at his data, you should. Specifically, read about his experiment with The List. Then read the interviews he's done with people like Victorine Lieske, John Locke, Michael Sullivan [Edit - look at the interview with Robin Sullivan, Michael's wife and publisher], and Barry Eisler. The whole series of interviews he did at the beginning of the year was eye-opening.

Everyone suddenly has an opinion about Amanda Hocking, but people reading her blog knew she'd made a million dollars before St. Martins made her famous. Have you actually looked at what she did and how she did it? Look at what David Dalglish is doing. Look at Robin Sullvian's blog and her meticulous statistics. Hang out in the Writer's Cafe on Kindle Boards for a while and just listen.

No, 99 cents is not the right price for all eBooks. Nobody is saying it is. These authors are not clinging to their prices like shellfish to a rock in stormy seas. These authors are experimenting.

Sometimes 99 cents is a good experiment. It is one weapon in the indie author's arsenal, and it's a powerful weapon. That is why New York is whining.

All eBooks do seem to have a pricing sweet spot where you maximize sales and profits. Authors find that sweet spot by experiment, not by marching into the Kindle, saying, "By God, I will sell my books at this price though the heavens fall!"

Sunday
Apr172011

500 eBooks and Beyond

Today, I cleared 500 eBooks sold since I started selling them in late Dec, 2010. I feel a special gratitude to people like Tim Pratt, Joe Konrath, and Robin Sullivan, who post their actual detailed sales numbers online. Their examples have been helpful to me as I try to sell books and understand trends.
 
I will try to emulate these people. Unless there’s some particular reason that I can’t tell you how I’m doing with my sales, I’ll post updates with numbers.
 
  • Books sold in Dec: 36 (mostly via a promotion on my website)
  • Books sold in Jan: 31
  • Books sold in Feb: 88
  • Books sold in March: 271 (my podcast gave an artificial boost that month)
  • Books sold as of April 17: 91
 
Total: 517
 
In verifying these numbers, I realize that I had underestimated my previous sales and was actually over 500 a couple of days ago. :)
 
These numbers represent sales across 8 titles: Prophet Books 1-3, Prophet complete trilogy as a single volume, Cowry Catchers 1-3, and Crossroads (the Panamindorah short story collection). I have been gradually posting these titles since Dec. They have not all been available that entire time.
 
I sold the books via Amazon, Barnes and Noble, and Smashwords. In Dec and early Jan, I was also offering the books from my website via Paypal, but I decided that was too much extra work and possibly bad for business. Paypal paid better, but drew sales away from places where sales rank helps to get the books noticed (Amazon and BN). I sell about the same number of books on Amazon as BN, with a much smaller number of sales coming from Smashwords.
 
In addition, I’ve sold 122 units of the fullcast audio version of “Professionals,” a Cowry Catchers-related short story sold off my website via Paypal over the last year.
 
Finally, I sold about 40 units of “Night in the Crystal City,” a Prophet-related audio short story that is no longer available.
 
That is the sum total of my adventures so far in sales.
 
Some observations:
 
My biggest single moneymaker is still “Professionals” – a 3,000 word fullcast audio short story that has grossed about $594, netted me about $375, and provided the voice actors involved with about $135 royalties between them. In addition the artist earned a flat $45 for her illustration. “Professionals” had less overhead to overcome than any of the eBooks (no editing costs, no full cover art, no illustrations beyond the one). Also, it’s been around for almost a year, while the eBooks have only been around for a quarter. Still, that’s food for thought. At this point, my shortest thing has made the most money.
 
With the exception of Feb, when I asked for a push from the podcasting audience for the first book of Cowry Catchers, my best-selling eBook has been the single volume complete trilogy of The Prophet of Panamindorah. Prophet and Cowry Catchers 1 are generally neck and neck, but Prophet stays ahead by a few units. This is hilarious to me, because I considered Prophet a throw-away book – something I’d give away for free to get people to buy Cowry Catchers. It’s solid writing and a fun story, but Cowry Catchers is head-and-shoulders above it by comparison. So why does Prophet sell more units? I suspect it’s a combination of the popularity of YA and the fact that Prophet is complete. People like completed things.
 
Here’s something that really makes me wonder if I’m doing stuff wrong: Prophet is unedited. I and my friends combed through it to make it as perfect as possible, but I did not purchase $500/book professional editing services for it, as I did for each book of Cowry Catchers. Yet no one complains. Not a single reviewer has said anything like, “Wow, this is great, except it’s riddled with errors” or “You can really tell that this is self-published. Needs an editor!” Not one... This makes me wonder if I should be having Cowry Catchers edited. Am I throwing away my $500-$650/book? If my readers don’t care or can’t tell the difference, should I be putting those books in such a steep financial hole? They have a lot to fight up against before they will ever start making money. The illustrations I don’t question. They’re a huge financial hole, but I would buy them anyway because I love them. They are for me as much as for the readers. The editing, though, is strictly for my readers, and if they can’t tell the difference, I think I might be throwing my money away. My editor only catches a handful of cringe-inducing errors per book. I am glad to have them caught. Still... Prophet surely contains some of the same errors, and no one seems to care.
 
On the flip side, I have no doubt that Cowry Catchers will eventually dig itself out of its financial hole...pay off its student loans...as it were. :) And I know that it looks as good as possible.